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12 Ways to Maximize LinkedIn During a Career Change

Julie Norwell
8 min readSep 11, 2020

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Photo by Greg Bulla on Unsplash

Most people considering a career change know that LinkedIn is THE place to start a job search. But few fully understand the richness of the tool. Sure, they are “on” LinkedIn, they re-create their resume on their profile page, they create a job search, they add suggested contacts to their network, and they “like” posts in their feed. But there is so much more you can do.

LinkedIn is one stop shopping for leveraging your network for so many aspects of your career. That is true whether you’re actively job hunting or simply want to maximize your potential for opportunities not yet on the horizon. But it’s especially powerful during a career change. If you are preparing for one, there are a several ways to harness the power of LinkedIn to make the most of your career change.

1. Reverse engineer your job search

Pros know that the least useful way to get a job is to apply to a job posting. The most successful job searches begin with reverse engineering the process. What does that mean?

Reverse engineering means to take something apart to study how the individual components work together to enable you to duplicate it. In the context of a job search, this means identifying the job that you want, figuring out the prerequisites of that job, remaking yourself as the…

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Julie Norwell
Julie Norwell

Written by Julie Norwell

Freelance Business Writer, Ghost Writer, Journalist, Content Marketer, and Editor. Career highlights include writing for TIME Magazine and Weekly Toyo Keizai.

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